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Bloody TECH GIANTS... all they do is WASTE investors' MONEY

Squeezer

Google's search operation is entirely driven by advertising revenue, full stop. The fact that we all get a stupendous search service "for free" is a fringe benefit.

I was talking to one of their research guys recently about ultra-high-speed networking (400Gb/s) inside and between their data centres and why it was needed if the net result was to return search results an unnoticeable fraction of a second faster.

He said it wasn't the data results for users they needed to return faster, it was the ads which appear as a result of the searches, because they charge advertisers according to these delays, so reducing the delays means more money for Google. The fact we might get fractionally faster searches is completely incidental...

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