Re: surprise- a translation company doesn't understand IT
The answer is quite simple. Like many companies today, they are an IT company - but they haven't realised it yet because all the people at the top are translators.
I don't think this is the case. The people at the top are business people - nothing wrong with that. To me, the new system looks like what an IT person thinks translation software should be like. Someone's had a look at Google Translate and thought "That's it!" It's a bit like seeing an infant's ABC toy and rolling that out to authors as a word processor.