“the most significant advance since colour”
What a ridiculous overhyped statement! It is impossible for 4K to be a bigger advance than HD, because as you move up in resolution there are obviously diminishing returns. 8K may be better than 4K, but would be an even smaller jump than HD to 4K....nevertheless, I'm sure this clown will be hyping 8K once 4K TVs are fully commoditized.