Re: What is it with advertisers?
This is the problem: "Advertising *doesn't* work"
Some of the smarter advertisers know this. They know their jobs are less than worthless (in that a lot of advertising probably harms the brands being promoted), and built on a lie, and they're panicking
Yes. Yes. Yes. Yes. No!
They aren't panicking in the slightest. Although advertising is largely bollocks, the client doesn't know that and feels they have to compete with their competitor. It's nothing to do with the advertising company or the consumer, ad spend is driven by corporate fears of loss of business.
As companies go to the wall, they will often spend more and more on advertising in some mad attempt to bring in more revenue.
Biting the hand that feeds IT
