what options?
Being in the market for a new blower (oo-er), I have been considering a Moto X.
When I looked at the customisation options on offer from Motorola, I really didn't see what the fuss was about. Small selection of muted, conservative colours in general 'warm' or 'cool' tones, plus the leather or wood effects that I'm not the remotest bit interested in.
The best fit for a person is what they fancy - if they want the same as everyone else a la iPhone, who cares? Let 'em. My preference is for a bit of individuality, but in this case I just don't see anything in the combos on offer from Motorola really ticking that box.