They shot themselves in the head
Metaphorically speaking. Lenovo is finished. It's just a matter of time. Even were everyone up the chain from the responsible team to the CEO were to resign, they won't recover.
It's also quite possible that "bloatware-free" will become a selling point for manufacturers, especially if Microsoft finally steps in and changes their licensing to prohibit it (which they might just do, given predictions of a declining market for PCs and the continued damage to their reputation from a continued parade of exploits).
Lenovo's newly acquired server business (from IBM) may also suffer, as discounts on laptop and desktop machines are often used as a sweetener in enterprise server hardware agreements. That whole tie-in strategy could well become a millstone around the neck of server sales, which will accompany Lenovo's business down into the depths.
Biting the hand that feeds IT
