Ive is a designer?
Really?
Take a car. A bog standard everyday family car. Think of how many design decisions were made to make that car. Dimensions, body style, number of doors, headlight style and position, seat style, ICE, pedals, centre console, instrument cluster, heating controls. Thousands of parts all designed, to fit together to make a highly complicated mechanical object. And car manufacturers produce many many models and variants of those models. Each takes a real designer.
Mr Ive designed the iPhone. A small rectangular box. iPad, a slightly larger rectangular box. You get the idea.
He isn't a designer, he draws around stencils he picked up from WH Smith for a fiver.
Biting the hand that feeds IT
