Re: There's a simple rule of thumb
"This issue has to be resolved outside the technical domain, it's a legal issue, what companies are authorized to collect, and how to ensure your able to opt-out, or, far better - to opt-in."
And unfortunately, the legal side is against us. The government want to do the Big Brother thing, and anyone who's against it never gets an honest chance to rise to power. Worse comes to worse, they could decide if they lose everyone loses...
