When @AmazonUK goes down it makes the fire phone a brick, open any app and it tells you the phone not registered! Shocking!
Stay away from this central control shit.
Looking at the intermittently up home page, they went over it and besterified it yet again. Judging from the retarded ULTRA-LARGE/ULTRA-WIDE picture format newly employed that is currently de rigueur with every web designer priding him/herself on being irredeemably autistic and subscribed to all the premier webby lifestyle magazines, it suits them just right.