If this is more than just someone at Apple playing around with the technology to understand it better then I say that this hubris.
Apple has something to bring to the computer business - it has nothing to offer the car business. For it to think that it can outdo Ford, VW, Volvo and so forth is just nonsense. It makes as much sense as Microsoft entering the brewing business or Goofle opening up a restaurant.
Biting the hand that feeds IT
