Re: The transaction is not symmetrical ...
[ ... ] your knowledge of the value of your data *to you* is informationally complete [ ... ]
it is not, nor can it be:
- I can't/don't trade my personal data with myself
- There is no other market where I could list my personal data for sale, and expect a bid, unless I decide to put it up for sale on EBay, which would be a highly irrational thing to do
So, there is no known market *to me* for my personal data. Therefore, I can't come up with a valuation model. Or infer a price based on bids.
On the other hand, Google knows the value of their services to me: it's zero, because I can switch to another free email provider with zero transaction costs.
> Efficient and or free markets do not depend upon compete information.
In the EMH - all three variants thereof, markets depend on complete information, because the EMH postulates informational completeness.