Solution:
Limit the amount of ads and broaden the definition of an ad to include anything not related to or navigation of content.
For example: One ad per web page or one 5min ad per hour of media.
Everyone wins:
- The content providers will see no change in revenue due to higher competition for the advertising.
- The advertised product will have a higher degree of customer retention
- Content viewer will not feel the need to circumvent the less intrusive ads
- A much tougher world with less jobs for marketing people
Biting the hand that feeds IT
