Reply to post:

Google, Amazon 'n' pals fork out for AdBlock Plus 'unblock' – report

Philip Storry

Paying to bypass an ad blocker is fine by me, so long as the ads meet appropriate criteria.

I stopped using AdBlock recently, in favour of µBlock, But have used some kind of content blocking for years now - since Opera shipped with a built-in content blocker.

When switching to µBlock, the first thing I did was disable the ad-blocking lists. Content producers need ads to survive.

But some adverts are just obnoxious. Animation or even auto-playing sound are a definite no-no for me. I block those manually when I come across them. Depending on how easy that is, that may mean an entire ad network gets blocked. Oh well - that's their loss, not mine. If they had better quality control over their ads, then they'd still have my eyeballs available to them.

But it's such a shame that the advertisers have managed to be so incompetent that they've made some people completely anti-advertising to the point of militancy.

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