Not surprising. MS and Apple both have sung similar tunes back in the day. Give it out free/cheep to schools or developers and let the deep pockets pay.
I just hope that consumers can choose not to roll out "features" if they want. I don't need multiple browsers, etc that all have security vulnerabilities. How about being able to load and remove *any* system feature? There's a novel idea on a windows platform. I don't care if it breaks compatibility with certain MS technologies. I'm 90% sure I don't want them anyways.