Re: .. but it makes a difference
Well a quick look at Verizon shows they use "High Speed Internet" for DSL and "FIOS Internet" for fiber. TWC calls their packages "Standard", "Ultimate" and "Extreme". Comcast uses the "Xfinity" brand and offers service as "Performance Starter", "Performance", "Performance w/ Blast" and "Extreme 150". One word I didn't see on any of their sites was "Broadband" except for once where Comcast quoted a study "FCC, Measuring Broadband America". So it's pretty much all but banished already.
Somehow I think the average consumer when they ask for broadband internet and are offered "Super Ultimate Extreme High Speed internet" at 100 Mbps or "High Performance internet" at 10 Mbps isn't going to know or care about the difference beyond the price.