Reply to post: Re: The truth often hurts

ICANN CEO criticizes domain 'hoggers'

Jonathan Richards 1 Silver badge

Re: The truth often hurts

> it's no good getting mynewbusinessname.anythingelse because customers won't find you.

Err... have you looked at how most Web users actually navigate? If they aren't following a link from some social media post, it's odds-on that they will type what they think is your business name into Google[1]. I just tried this with a domain name I made up on the spur of the moment. GoogleTM, he say:

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Thus, I don't think that it's the case that you must have {whatever}.com in order to make your website findable.

[1] Other search engines are available: you and I know this, but the people I'm talking about don't. Many think Google is the Internet (Sandberg, S., 2015)

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