Re: Sony Email
If the target "metrics" is "New Customers" then of course the "metrics optimiser" does not care one bit about regular customers and brand loyalty. It's like the mobile phone business: The New Deal is always sweat, but, come renewal, they always try to fuck you over with a much shittier one over the phone - so that you wont read the small print first.
Personally, I would skip the reverse charge thing and grass the "PS Plus" up for credit card fraud directly; since they upped the stakes with threats and all.