Re: Sounds like a no-brainer to me?
Michael, the answer is in the sentence you quoted - just point it out to them.
They are not "noble farmers", they are businessmen and have to balance the books. If you'll tell them that they can cut costs by using less fertiliser while maintaining the same output they will do it. Not for Gaia or for the future of the civilisation but for their bottom line.
Biting the hand that feeds IT
