Facebookification
> what really sets a film apart is the number of times it's later referenced in other moving pictures.
So basically, all they are doing is counting the number of "likes" a movie gets from other film-makers.
And as for "a good measure of scientific citations", haven't the journals been counting and indexing citations since, well, forever? Though it may be that Google's indexing algorithm (giving more weight to references from well-referenced papers) is a better plan - rather than just tallying up the totals.