I can absolutely believe that people want "The Facebooks" when they really mean the Internet, since way back in the day my primitive people were some of the ones who thought AOL = Internet. And we used our stone axes to fashion crude 14.4 modems and discovered the secrets of working copper to forge a second phone line and all of that was in service of the great god AOL who we thought was the Internet.
Seriously though, remember when Portugal thought they were so great, they and Spain decided to split the entire world in half and then take one of those halves? In another century when the Neonetherlands and Canadatron split Mars between them, they're going to pay a PR company to shout out how they are Bigger Than Facebook.