This is right – only constant innovation can help companies like Samsung and Apple from the havoc created by Chinese manufacturers. You are right they have to launch gadgets those can excite a consumer.
The price is another factor that plays its role beautifully when it comes to earn huge revenue. In past, why people switched to Samsung is because of high price of mobile devices offered by Apple.
Now the same thing is happening with Samsung here. The Chinese manufacturers are dumping a smartphone with nearly same feature at 1/3 of price offered by Samsung and hence consumers in growing market like in Indian subcontinent is getting attracted toward them.
However,I think Samsung is shifting its gear. They may provide new features in their smartphones that can surely excite a consumer. They are working on improving the phonebook of their smartphones and may be implementing emotional intelligence in it. This post is the basis of my statement.
https://greybmusings.wordpress.com/2014/12/18/samsung-patent-for-automatic-flight-mode-in-smartphone/
It says that they have filed a patent application for this feature. Similarly, they are working on other features like AR enabled smartphones that can help a teacher to take attendance or a user can get directions by just clicking pictures of his surroundings.
These sort of things when will be implemented will attract a consumer for sure.
-Pramod Negi
Biting the hand that feeds IT
