"You as a customer can opt out of it and not have it."
The point is, really, that it should not be opt-out in the first place. Imagine buying a car which, by factory default, gives you about 5 mpg unless you opt-out (in writing, in triplicate, with a copy to the commissioner of whatever...), after which it will give you about 50 mpg. Would you accept that as proper business practice?
I didn't think so...
Opt-out deals should, in my personal opinion, not be allowed to even be offered. Many customers do not make the effort to go through all the tiny print and then call up their representative, fill in all the forms, send them in to the right department, and so on and so on.
If people want a service, they will be willing to opt-in. So let the providers offer opt-in stuff instead of basically trying to sell the whole boathouse to everybody who just wants a paddle.