Reply to post: Re: Why Are Apple DOOM Analysts Worth Quoting?

iPhone sales set to PLUMMET: Bleak times ahead for Apple

Michael Wojcik Silver badge

Re: Why Are Apple DOOM Analysts Worth Quoting?

cranberry sales surge as holidays draw near

Do they?

Most cranberries eaten as part of holiday meals in the US are canned - either whole-berry or jellied varieties of cranberry sauce. Since those are preserved, there's no need for a surge in purchasing by the processors during the holiday season.

Meanwhile, cranberries are 1) a major cash crop1, so they're relatively unaffected by a seasonal bump in consumption; and 2) they're still grown outdoors and are subject to the seasons. They'll be bought when they're sold.

Now, if you had said cranberry sauce sales surge ... yeah, I could see that.

1Because cranberries are the Bumbles of fruit: they bounce. The air pockets that make them float (and thus wonderfully easy to harvest) also act as shock absorbers. That makes them unusually suited, among the fruits, for transport. Consequently cranberries are the main ingredient of many processed-fruit products, such as "fruit leathers". The Economist did a story on this some years back.

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