What a load of toss.
An app on iOS that happens to use HTML is not the mobile web. It requires the purchase of specific hardware to run and must be obtained from iTunes. Even if there are versions for other platforms it is still not the mobile web beacuse all those versions also require specific hardware and installation from a specific app store. They will also be different apps because even though they share the HTML/JS code the rest of the app and the binary format are different.
Websites that work well on all mobile devices from the same URL are the mobile web.
As usual, an article by Matt Asay is more about the buzzword bingo than the given topic.
Biting the hand that feeds IT
