Reply to post: It's cheap to try

BIG FAT Lies: Porky Pies about obesity


It's cheap to try

Personally I'd like fewer fatties in my neighbourhood despite the cost: they take up two seats on the bus, they walk too slowly, and they offend my eyes. I'm sure you could put a figure on the pain I suffer, in QALYs, of having to see fat people.

At the same time, quite a few of McKinsey's 77 solutions are no-cost or negligible-cost. Perhaps it's worth trying the half-dozen cheapest solutions? And what can we learn from elsewhere? The Danes banned trans-fat: how is that working out for them?

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