Nice what?
Kieren, for fuck's sake, could you please fucking explain what the fucking hell a fucking fibtit, or whatever the fuck it's called, is? That's exactly what I was trying to find out when I clicked on the article. Please don't make me fucking look it up to find out if I am interested on reading the rest of your article or not.
People make fun of the Financial Times when they write things like "And blah blah Ford Motors, a car manufacturer, blah blah", but it doesn't really cost much to insert a brief description for those who are not fully au fait with the latest fashionable start-up trends, does it?
