But Fairtrade is anything but, it is quite simply a mechanism to provide well paying "meaningful" jobs for already wealthy trust fund children in the West; it does nothing effective for those actually supplying the product. In fact it is largely a negative.
People stupid enough to indulge in the moral preening to actually seek out and buy inferior products because they proclaim "fairtrade" deserve to be mocked for their pretensions. Let's be quite clear, fair trade has nothing to do with fairness and everything to do with moral posturing.