Re: Gold-plated?
Keeping an Omega / Rolex / similar chrono serviced (yes about every 3 years) would cost more than the base Apple Watch - think last service (before I got rid of it) was over £300 and it had to be sent away for about 6 weeks so they could do it / test it for accuracy. Sure it was waterproof far deeper than I would ever venture - but all it did was tell the time and date. If I were to buy a new watch now I would certainly want it to do a lot more.