Re: They're not fighting the wind @ratfox
Yup, that's right. They are sort of trying to do an Iridium on the cheap (launching satellites is still bloody expensive). However they are running into the same problems; each country wants to regulate the airwaves within their borders. They'll have to negotiate with every country they overfly for bandwidth (or re-sell their broadcast capability to current license holders in each country).
I don't know how succesfully the loons could change their altitude to take advantage of winds in different directions to stay in a rough location.
I wonder if Hans Vestberg is just suffering from sour grapes from not being able to sell his companies kit to go on the loons?