Re: Seems Reasonable
You forget the flip side. Promotion.
How much does it cost to have a TV ad?
How much for the promotional posters?
How much for the music video?
None of these generate ANY revenue
Spotify, and radio for that matter, are less about generating revenue, but more about generating publicity.
The fact they get paid is a bonus.
Still by doing this, it's a "free" publicity and "we" are all falling for it.