Net Neutrality
Net Neutrality basically means that whatever bandwidth you pay is the bandwidth you get. Content is irrelevant, and that is how things should stay.
Content providers can and should set up links with IX facilities, and optionally they might set up some kind of content cache within some ISP's networks. Yes, if they set up the latter they should at least pay the ISP for the link on their side. But that isn't the issue with Net Neutrality.