Re: Bad, but could be good
I think you're right. Apple will probably instigate "premium" contracts in the same way it has premium cases, usb cables, etc - 10 times more expensive because it's Apple branded.
But I LOVE the idea of easily being able to connect to a provider in another country. When I've been abroad, I've known that a local SIM is probably much cheaper and functional than my British one, but I get nervous about buying one and all the complications. Being able to browse a list and pick one would be much easier.
Although if the operators sorted out their roaming support in the EU...