"remember that the UK is already one of the most tech-savvy nations in the world"
While we have quite a few tech savvy people on the island, we're outnumbered 1000-1 by numbskulls who say stuff like "oh yes, I'm really into computers" or "oh yes, my son/daughter are really into technology", which actually translates into they've spent £500 on a phone and spend all day glued to Candy Crush and Facebook...
That really doesn't count as "tech savvy" by any definition...