Re: Stop calling it metadata!
Or if you want to call it metadata, remember that Metadata (in this context) = Surveillance.
"... imagine that you asked that same private detective to put a subject under constant surveillance. You would get a different report, one that included things like where he went, what he did, who he spoke to -- and for how long -- who he wrote to, what he read, and what he purchased. This is all metadata, data we know the NSA is collecting. So when the president says that it's only metadata, what you should really hear is that we're all under constant and ubiquitous surveillance."