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It is an exciting development but I do wonder if it will end up being more expensive for consumers. For example, I watch a lot of HBO shows along with newish movies on Sky. I pay £30 a month for this at the moment thanks to a deal. I also subscribe to Netflix for £7 a month. I can't imagine HBO going to market for less than netflix, and other providers who go to market will likely copy their pricing levels. Add on say £10 a month for the movie package on Sky Tv, a couple of other networks and I'm back to similar pricing levels. Be interesting to see how the market develops!