It's a simple thing to fix...
What's wrong with the surface is actually quite simple...
1) Price. It is too high. Especially since the major point is that you can have a keyboard cover, except that costs another £100 odd. It's excessive and unreasonable. The net result is no deal over and over.
2) Availability. It's only available from a small number of places, hardly anywhere in reality. It's difficult to get in the channel and thus those of us who actively want to sell them and have people who actively want them often find they just can't get them. Why on earth MS have gone for the sales routes they've picked is anyone's guess.
3) Marketing. I don't think Microsoft could be much worse at marketing if they tried. They've got the money, it's just bad decision making. As usual.
They're insane. Completely insane.