Fantasy figures
After 15 years of the industry spouting fantasy figures backed by assumptions equally spurious, we've been collectively ground into not bothering to pull them up on it any more. So this must come as a bit of an unwelcome surprise to the 'piracy is evil' crowd, because unlike pretty much every argument the music business has put forward, the idea that the money not spent on music, movies etc is simply spent elsewhere in the economy just intuitively makes sense. They may have lost money, but the economy probably hasn't. And record companies are really, really hard people to give a shit about.