Re: What are they thinking?
I've been kicking the tyres of Chrome apps, and I beleive this is the future, for consumers.
The installation, updating, and removal of an app just works, looks the same on every OS, and no more having to download binary blobs, worrying if they contain "potentially(??) unwanted software", discuised as legitimate software just because it has an EULA, apps hijacking your home and search pages, apps installing themselves in every crevice of your computer.
And from a developer point of view (and I have had ~15 years with MSDN), I found their offerings to be very good (almost exciting). If Tesco boost is on this christmas, I'll get one of these chromebooks.