Looking good so far
The changes really don't constitute a 1.0 release bump alone a 2.0, but at least they're moving things in the right direction. The form of the new start menu gels with what I was thinking it would be as well as putting metro apps onto the desktop.
The things I would be most fearful of is what Microsoft don't mention here - things like cloud storage, logon and so forth. We already saw in 8.1 how they aggressively pushed people to logon through their services and I could see that sort of thing expanding a lot with the OS pushing and cajoling people to buy/rent/use Microsoft backend stuff.