>most people (males at least) carry their phone in their pockets. Seems like a rather serious design fault to me.
Recall the males? I've seen a fair few females whose back pockets have the tell-tall bulge of a phone, though.
What I don't get, at all, is why you'd put a complex object/tool for which you've just paid real money into a pocket of your pants, or into the bottom of your [m|p]urse, to grind along with whatever else ends up in there. Akin to putting a camera, loose, into a purse, backpack, or pannier. Makes no sense; retrieving a phone from a pocket is fiddly (front dress pants pockets aside) to boot. There's a huge market for dedicated cases. And shirts still come with pockets, du-uhn't they?