Reply to post: Re: Smash and grab

EE buys 58 Phones 4u stores for £2.5m after picking over carcass

Steve Todd Silver badge

Re: Smash and grab

What was the point of a company that had little margin for discounting and only sold phones on two of the four networks? Phones4U was well and truly shafted by its own management when they loaded the company down with debt.

Why would EE continue selling them phones and airtime at a discount when they could sell the same package through their own store and make more money? P4U only made sense if they provided phones for all, or most of the networks and you could shop around.

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