Stop wasting money on 'user experiences' that nobody wants then!
I wonder how much of that already razor-thin margin is eaten up by all the 'added value' that manufacturers insist on thinking I want.
Sell me a phone with stock Android. I don't want your skins and bloatware. Differentiate on spec and the quality of materials.
Also, if you could stop trying to rob me blind for accessories that cost a couple of quid to make I might actually buy some. I might even buy more than one!
Biting the hand that feeds IT
