Education benefits?
Many large companies have education benefits.
The catch is, you often have to walk up to your boss and ask to be sent to class, or a workshop, or whatever. Sometimes you even have to write half a page justifying how the company would benefit from you having an improved skill.
This is called "initiative."
What I would guess is that there's a vast tonnage of people at IBM who are lacking in this thing. This is probably a remediation effort to make up for a presumption that having that word on a resume meant the employee had the attribute.
Those who have been keeping up-to-date feel screwed by shouldering the extra work, but I'd wager they've been being screwed by their skillless coworkers for some time now. It's now simply more obvious.