The detail's not as wonderful as the blog
If you actually read their privacy policy, it's not really that different from other companies'. It even allows for using your personal information to "improve" advertising, which you might have got the impression was an evil thing that Apple doesn't do.
As for the "we never will" when it comes to allowing government access, he used some very narrow language, limiting the scope to access to Apple's servers. However more generally, this applies (my emphasis in bold):
"It may be necessary − by law, legal process, litigation, and/or requests from public and governmental authorities within or outside your country of residence − for Apple to disclose your personal information. We may also disclose information about you if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate."
Biting the hand that feeds IT
