Re: £699
The man speaks sense.
My 5s developed a fault where it wouldn't charge via my Apple dock. It would charge with cables however. Took it in to Apple, told they of my woe. 10 mins later, I'm walking out of the shop with a replacement. That has a 90 day warranty on it!
Buy any other manufacturer and you're on your own should it go wrong, as well as being without your phone for several days.
Samsung seem to forget this when they mock Apple