Re: I'm not in opposition to Apple's fee.
" bank or processor is eating that 0.15%."
... and happy to do it, because they will save way more than that much on the fewer fraud cases that will occur due to the technology Apple brings to the table. Everyone in the payment chain wins, and the customer is unaffected price wise.
The loser (note spelling) is Google and anyone else who thought they were going to data mine the customers.
I could become an Apple fan just because they have chopped Google off at the knees here!