Reply to post: Re: It's all about the screen size

Why Apple had to craft a pocket-busting 5.5in Plus-sized iPhone 6 (thank LG, Samsung etc)

SuccessCase

Re: It's all about the screen size

That's a quote out if context. Not that Steve Jobs said anything else on that, the context being the market had no reply to the iPad for a good two years. Steve Jobs was right. All the 7 inch alternatives (play book HP's touch pad) crashed and burned. The thing that changed, was, due in large part to the influence of the iPhone and the iPad in, mobile devices became so embedded in our lives, we have become so addicted to their presence, we have become akin to drug addicts speaking a shot however we can get it. 7" tablets are a point of tension between two contrary desires. The desire for an effective interface to a virtual online world and the desire (which didn't exist to anything like the extent it does now when Jobs gave that quote) to have it with us the maximum amount of time possible. So 7" tablets are actually evidence of the complete success of Jobs approach to mobile computing and the extent we are prepared to compromise to get it. We are prepared to go as far as possible whilst retaining mobility. Jobs view of the size requirement for the iPad was a snapshot of how at the time we wouldn't have considered using an iPad much outside of a couch setting. It could be carried around but was not thought of as something that would mostly be used on the move. And the iPad was clearly a roaring success. What has happened is users have become addicted enough they want iPad functionality but whilst actually on the move. They aren't prepared to have to wait until they reach the couch or chair setting before they get their next shot.

POST COMMENT House rules

Not a member of The Register? Create a new account here.

  • Enter your comment

  • Add an icon

Anonymous cowards cannot choose their icon