I hope the UK doesn't get the awful advertising we've had to endure here in the US, featuring a gorky kid with glasses who says 'in my entire 9 years on this planet, I haven't seen anything like it!"
Also, Amazon's attempt to create a new verb, like 'to Google', in 'firefly: "I'll just firefly that' Wrong!
Come on Amazon, you're great for bits and bobs, and the occasional book, but this mawkish advertising has to stop!
And as a Kindle user, I tend to source my books elsewhere and use Calibre to convert them and upload them to my Kindle. I think I have one actual Amazon ebook on it, the rest are from...ahem...other sources.