You're reading it wrong
Switzerland is in trouble.
He means of course, once Apple release the "device for communicating to the user the chronological point in a 24 hour period worn on the wrist" they have "invented", aka patent "1-800-MEETOOWRISTWATCH-CATCHUP", granted 01-Sep-2014, their lawyers will naturally be suing anyone who copied this stunning innovation before them, since as usual they have the best judges money can buy.
And what they have in mind for those with the affront to use round corners on their cheap imitations just doesn't bear thinking about.