Well said
"Another way of putting the same thing would be to say that a Rolex isn't just a watch: it's a statement that you've got $10,000 to blow on a bracelet. The only reason they make it as a watch is so that it's recognisable as having cost $10,000, which is the whole point and purpose of the entire exercise. That it also tells the time is an irrelevance."
One of the most astute and observant statement yet made in regards to our consumerist society, and I'm IN that luxury business!
Biting the hand that feeds IT
